Practical Guide: Sales Management
The Cegos Group presents its new handbook: “Sales Management: A Practical Guide to Drive High Performance through contemporary sales training.” This essential resource is designed for managers and sales directors seeking clear, actionable keys to transform skills into performance. Inside, you’ll find expert insights and proven methods to tackle today’s sales challenges.
Sales Management Practical Guide: Straight to the Point, Built for Results
This guide delivers practical, straight-to-the-point solutions for today’s commercial leaders.
With case studies, indicators, and best practices, this guide helps you structure activity, improve coaching, and adapt to evolving markets. Whether it’s leveraging AI or mastering the performance tracking, every section offers concrete tools to drive success.
Discover:
- MMO Approach: Unleash your team’s potential through Market, Meeting, and Offer stages.
- From Manager to Coach: Use data to guide and develop your sales force.
- Generative AI: Qualify and convert smarter with AI-driven strategies.
- Collective Performance: Align teams for consistent customer experience.
- Multichannel Customer Journey: Avoid cacophony and ensure cohesion.
- Soft Skills: Elevate sellers with listening, emotional intelligence, and leadership.
- CSR: Turn sustainability into a competitive advantage.
Expertise, Trainings & Tailor-Made Support
Thousands of organizations trust Cegos to develop their sales and management skills.
Our Cegos Group Learning Collection offers international training paths in up to 30 languages, covering many skills in Sales & Client Relationship and in Management & Leadership.
The Cegos Group Learning Collection is organised into 5 major skills areas, with 20 associated core skills for today and tomorrow. These courses are available in up to 30 languages.
Need to train your teams tailored to your exact needs? We build your tailor-made international training projects.