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Training - Boosting Sales Productivity with AI

  • Available languages    
Ready-to-use training
Duration
2 Days
Reference
9702
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For whom ?

Who is this pro training aimed at?

For whom ?

Sales representatives, technical sales specialists, business development managers, key account managers, and sales managers looking to support their teams in adopting AI.

Prerequisites

None
Program

The program of training

In an increasingly competitive sales environment, Artificial Intelligence (AI) offers new opportunities to save time and improve effectiveness. This training is designed to help field sales professionals discover and make practical use of accessible AI tools to optimise tasks outside of client-facing interactions, such as drafting emails, preparing meetings, prospecting, client follow-up, and data analysis.

Through a highly practical approach, participants will explore AI solutions tailored to their day-to-day activities, which they can implement immediately after the training.

To get the most out of the course, participants should bring their laptop. Access to a paid AI assistant account is recommended.
Before
Online activities to help you prepare and plan how to apply your learning in practice:
  • Define your learning objectives
During – Group Session
1 – Understanding AI and its impact on the sales role
  • How AI works in practice
  • Sales tasks where AI can improve performance
  • Mastering prompt writing to communicate effectively with AI
  • Understanding bias and using AI responsibly and securely
2 – Saving time on lead generation and initial outreach
  • Using AI tools for customer research and segmentation
  • Generating personalised messages
  • Writing and refining sales emails with AI
  • Automating follow-up sequences: free tools and practical tips
3 – Improving meeting preparation and follow-up
  • Creating summaries and sales scripts using AI
  • Using AI assistants to structure notes and meeting reports
4 – Using AI for analysis and decision-making
  • Using customer data to prioritise actions
  • Using AI tools for trend analysis and competitive intelligence
In practice: interpreting and applying AI-generated insights

5 – Building an AI routine to maximise effectiveness
  • Advanced automation: an introduction to workflows and autonomous agents
  • Creating a personalised AI workflow for day-to-day use
  • Building your own custom GPT: use cases for sales professionals
In practice: designing AI agents using GPTs
After
Online activities to support the transfer of your learning and its application in the workplace:
  • Ready-to-use tools
  • An email-based implementation support programme
Assessment
Assessment of acquired skills through an online questionnaire incorporating practical scenarios.
Objectives

The objectives of the training

  • Identify sales tasks that can be optimised using AI
  • Use free or accessible AI tools to automate routine tasks (emails, prospecting, client follow-up, etc.)
  • Gain efficiency in managing information and reporting
  • Gradually integrate AI into daily working routines
Strong points

The strengths of the training

  • A training programme focused on real-world application, combining the benefits of group learning with individual remote activities for greater effectiveness.
  • This learning journey is eligible for 14 PDUs in the Power Skills, to maintain your PMP or PgMP certification.
Boosting Sales Productivity with AI