The future of Adaptive Learning

How Generative AI is changing the game in personalisation

The world of learning has gone through significant and rapid change over the last few years. From a shift towards more digital-focused offerings to the rise of virtual reality experiences, training providers are now tasked with creating ever more dynamic programs to upskill and, importantly, engage learners.

“The concept of adaptive learning, which means customising training programs for individual learners, is not new,” says Fabienne Bouchut, Innovation Project Manager at Cegos Group. “Even before e-learning, professional trainers would adapt materials and exercises to suit individual skillsets within their cohort.”

Yet the growth of e-learning and artificial intelligence has enabled the learning journey to be personalised on a much deeper level, driven by clear and measurable data. Today, the increasing sophistication of Generative AI has further widened the scope of adaptive learning, making it likely to become a core element of every training program, no matter the topic.

So, what exactly does ‘adaptive learning’ mean in a modern context, and how does it work?

The heart of adaptive learning and personalisation

“In today’s environment, personalising the learning journey often means blending digital programs with synchronous (live) training. Since adaptive learning responds most effectively to data, the digital element is where individualisation works best,” says Fabienne.

“Learners begin with a diagnostic assessment, based on clear criteria linked directly to the skills the program is designed to develop. Establishing this clarity requires alignment between trainers and company management to ensure learning objectives, competencies and success measures are well-defined.”

Once learners complete the assessment, the adaptive learning software analyses the results and determines the specific skills each person needs to focus on. The learning journey is then designed accordingly, allowing individuals to spend their time developing the areas that matter most, rather than revisiting knowledge they already possess.

Adaptive learning works well in digital-only programs, but it can be equally effective in blended formats. Trainers can use assessment data to adapt face-to-face sessions, tailoring activities, discussions or support for individual learners.

At the end of the program, learners take a second assessment, and the AI tool generates a detailed report to demonstrate progress.

Adaptive learning in practice: customising training programs

In a typical adaptive learning journey, each participant begins with a self-assessment made up of reflective, survey-style questions. Rather than testing knowledge, this step helps the trainer understand motivations, expectations and areas to explore during the live session. This informs the first level of adaptation, as the trainer can shape the live delivery to match the group’s needs.

The live session then introduces the programme’s key concepts and activities. With insights from the self-assessment, the trainer can emphasise certain competencies, adjust examples and focus attention where it will have the most impact.

After the session, learners complete a second questionnaire measuring their retention of each key competency. Scores may vary depending on how strongly a skill was reinforced during the live experience. This step helps counter the forgetting curve and guides learners in consolidating their knowledge.

Based on these results, tailored e-learning modules are recommended so each learner strengthens the areas they most need to improve. This targeted approach helps the entire cohort progress towards a more consistent level of mastery and supports organisations in building stronger, skills-based teams.

Finally, a closing questionnaire – structured like the initial diagnostic – is used to assess progress, after which learners receive a certificate confirming the competencies acquired. Each questionnaire is adaptive, meaning the difficulty of questions adjusts according to previous answers, ensuring an accurate and personalised evaluation throughout the journey.

The benefits of adaptive learning for skills-based development

There are several major advantages to using adaptive learning in training programs. That is why – according to the latest Cegos Barometer report – HR and training managers worldwide now adopt adaptive learning as a key modality.

To begin with, this personalised approach not only saves time but also increases engagement and retention, as learners see immediate relevance to their own challenges. Because the learning is focused on what they truly need, their appreciation and commitment to the training naturally increases.

Companies benefit too. Adaptive learning leads to more targeted upskilling and clearer performance improvements, making it more likely that organisations will see strong results – and a more meaningful return on investment – compared to traditional one-size-fits-all approaches.

Generative AI busting limitations in AI-Powered training

“Until recently, adaptive learning programs required substantial investment. Facilitating different learning paths depended on having a large content library for the algorithm to draw from. While effective, designing and building this library demanded significant time, effort and cost,” says Fabienne.

Many companies overcame this by connecting to existing content catalogues from major training providers. However, such materials are typically generic and not tailored to specific industries. This can work for soft skills training but becomes more challenging for technical or highly contextual topics.

The surge in Generative AI has changed all this. It is now far easier to scale adaptive learning programs while tailoring them more precisely to specific sectors, roles or competency models.

How generative AI enhances adaptive learning

According to Fabienne, Generative AI strengthens adaptive learning in three key ways:

1- It enables highly personalised content

Rather than relying solely on pre-built modules, the system can generate fresh examples, scenarios and practice activities that match each learner’s needs and context. This keeps the experience relevant and engaging throughout.

2- It allows learning journeys to adapt in real time

By analysing a wider range of learner inputs – from quiz results to written reflections – the system can adjust the sequence, level and type of content with far greater precision. The pathway evolves continuously as the learner progresses.

3- It gives facilitators clearer insights

Generative AI can transform raw assessment data into concise, actionable summaries of each learner’s strengths and development areas. Facilitators can use these insights to tailor live sessions more effectively, strengthening the blend of digital and face-to-face elements and ensuring the training remains focused on performance improvement.

The Future of Adaptive Learning Is Now

“From being a ‘nice-to-have’ to a necessity, personalisation and adaptive learning are rapidly becoming the norm,” says Fabienne.

As Generative AI continues to develop, it will open up new opportunities for micro-learning, personalised coaching and real-time performance support.

Companies of all sizes stand to benefit from more precise upskilling, more motivated learners and a training ecosystem that keeps pace with the demands of modern work.

If your company needs help incorporating ‘adaptive learning’ into its L&D programs, contact Cegos to find out more.

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Fabienne Bouchut

Within the Cegos group, Fabienne is in charge of monitoring new digital teaching tools and new technologies for training and learning experiences. She manages innovation projects in order to create training formats that use digital technology and human interaction for training.As a training facilitator for more than 15 years, she works on innovative learning systems. She also trains trainers who integrate digital technology into their teaching methods.She is co-author of "La Boite à outils des formateurs" (the Trainers Toolbox) published by Dunod in France.She previously worked as a consultant and educational engineer on training projects at Cegos and in sales positions in the FMCG sector. Learn more