How did Kodak invent digital photography then lose out when the industry became big? How did Nokia create the smartphone but fall behind when the iPhone was launched? 

According to Julian Birkinshaw it wasn’t because they didn’t sense the coming change. 

Julian is Professor of Strategy and Entrepreneurship at London Business School. He recently spoke at Cegos' Business Transformation Summit. According to him, it was because they failed to act on their knowledge of it. They also got too comfortable with the status quo. Nokia and Kodak were both profitable industry leaders when they created their innovations. 

According to Julian Birkinshaw, digital technology is transforming all our industries. It is easy to become aware of what those changes are. However, we should be brave when we implement them.   

Watch this short video to hear more insights from Julian Birkinshaw on riding the tide of innovation.  

More insights on business acceleration

This video is part of a series from the Business Transformation Summit. They show the most compelling keynotes and insights. They show plenty of topics to inspire your business journey. Here are two posts you might be interested in :

• Constantly connected: the hidden forces driving our digital behavior
• Best off the Business Transformation Summit

Should you wish to learn more about how Cegos can help accelerate your business transformation, visit this page or contact us.

Written by

Emanuele Castellani

Emanuele joined the Cegos Group in 2011. He has been Managing Director of Cegos Italy since his arrival and of Cegos APAC since 2018, and will continue to hold these responsibilities through 2023. A graduate of the University of Florence in Political Science and Economics, he began his career at the Italian subsidiary of the Adecco Group, where he held various positions related to the development and management of the company's operations. He then joined ADP Italy, first in the Very Large Accounts Department, then as Director of Strategy and Development. As a member of the Cegos Group Committee, he was also fully involved in strategic initiatives for the Group (management of the Asia Pacific team, design and deployment of the MMO model to the sales teams, launch of the MTS business in Italy, etc.).

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