Innovating with Design Thinking

Design Thinking is an innovative approach originating from California that draws inspiration from the mindset of designers by placing the needs of the customer and experimentation at front and centre of the process.

This training allows participants to discover and practice the five-step Design Thinking approach. It's an approach focused on action, operational implementation, and testing ideas, aiming to provide the best possible value to users.

The Design Thinking process is based on three pillars:

• Empathy: placing the customer at the centre of innovation, understanding their deep motivations, and anticipating their needs
• Creativity: seeking original ideas that truly satisfy the customer's needs
• Prototyping: accelerating the learning curve, quickly exposing the customer to proposed solutions, and reducing risks

Before

Digital learning activities to prepare yourself for the training and its implementation:

• Defining your training objectives
• Conducting a self-assessment of your skills

During - Group Session

1 - Mindset and principles of the approach

• Understanding the paradigm shift of Design Thinking
• Placing Design Thinking among other innovation approaches (Lean startup, agility)
• Discovering the six-step Design Thinking approach

2 - Demonstrate empathy

• Achieve customer empathy using four tools: the persona, the customer journey, the WHW questioning, the empathy map

3 – Define the need

• Use three tools for defining the need: saturation and grouping, the angle of attack, the paradoxical question
• Define the challenge to be solved to meet the needs of the customer

4 - Imagine

• Facilitate a creativity session
• Use four creativity tools: warm-up exercises, brainstorming, creative looping, idea sorting and selection

5 - Prototype and test the solution

• Develop a prototype of the solution
• Create the pitch for your innovation
• Develop a testing protocol
• Place the customer at front and centre of the testing process using two tools: the three appreciation sentences and the synthesis grid of opinions

After

Digital learning activities to facilitate the implementation of your learning in the workplace:

• Ready-to-use tools
• Micro-practicing programme by email

Assessment

An online questionnaire to assess your acquired skills