Key Account Management (KAM)
Available languages
2 Days
8577
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For whom ?
Who is this pro training aimed at?
- KAMs who have recently taken up their post, coming from a sales background.
- KAMs already in post, wishing to assert and enhance their skills.
- Sales Director, operational in charge of a team of KAMs wishing to develop their practices.
Program
The program of training
Objectives
The objectives of the training
- Enhance comprehension of the pivotal role of Key Account Management (KAM) and its impact within the organisation.
- Analyse the business environment and your customers.
- Successfully implement Account Business Plans.
- Improve the effectiveness and efficiency on the relationship management with stakeholders internally and at the account level.
- Understand the Key skills of a KAM project manager.
- Define and easily follow an Action Plan that aligns your accounts, actions, and targets.
Strong points
The strengths of the training
- This training focuses on applying skills in workplace situations by combining the benefits of group training with individual digital learning activities for greater effectiveness.
- Pre and Post Self-assessment to personalise the program and measure progress.
Key Account Management (KAM)