Hybrid Customer Journey Demystified

As much as technology takes over the tasks that were once exclusively performed by people, it is very important to remember that technology only acts on the axis of processes! There is no technology in direct dialogue with people. This is the role of humans.

That is why it is important to identify what the challenges and needs of customers are and act through targeted attitudes that allow the customer to have a meaningful experience.

To achieve this, we will address the following points: The importance of customer experience; the factors that influence customer satisfaction in the 4.0 context; some models of excellence; the culture focused on customer experience; and the pillars of customer experience and what our customer expects from us.

What you'll get:

• Workshop activities.
• Downloadable course workbook.