Boosting Sales Prospecting with AI

  • Available languages   UK>   FR
Duration
1 Day

Reference
vc038-ext

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For whom ?

Who is this pro training aimed at?

  • Sales and marketing professionals looking to enhance their prospecting strategies.
  • Anyone in the sales and marketing field who wants to stay updated on AI trends and ethical considerations.
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Program

The program of training

This course is designed for sales and marketing professionals seeking to enhance their prospecting strategies and stay updated on AI trends and ethical considerations.

Learn the fundamentals of AI, generative AI, and large language models, explore tools like OpenAI's APIs, and master prompt crafting.

Analyse data for opportunities, integrate AI into prospecting phases, and address risks like bias and compliance. Gain actionable strategies to boost efficiency and align with your organisation’s goals.

01. Introduction


02. Demystifying Generative AI
  • What is Generative AI
  • The main large language models (LLMs)
  • AI-augmented search engines
03. The Art of Prompting
  • Optimising a prompt: RODEV
  • Best practices for using generative AI
04. AI to Enhance Your Prospecting
  • The different phases of prospecting
  • Prompts to optimise each prospecting phase
05. Let’s Go Even Further With AI
  • Creation of GPTs
  • Exploring other forms of Generative AI
  • Importance of automation for a salesperson
  • Leads and Automation
06. Limits and Precautions
  • DIALOG Method by Cegos
  • Risks and precautions for interacting with data
07. Hands - on
  • Action Plan
Objectives

The objectives of the training

  • Explore AI potential for prospecting.​
  • Appropriating use cases, particularly through AI prompt optimisation for client identification, communication, sales strategy, and customer relationship management.​
  • Assess the limitations and risks of generative AI, apply the DIALOG method, and follow best practices for data security.​
  • Develop a personalised action plan for effective and efficient AI use in sales prospecting.​

Strong points

The strengths of the training

  • This training focuses on applying skills in workplace situations by combining the benefits of group training with individual activities for greater effectiveness.
  • It has a strong practical approach, with hands-on exercises to help participants apply the concepts learned.
  • By the end of the session, participants will design an action plan to implement strategies for strengthening their areas of growth and developing key skills.
  • This live class is eligible for 7 PDUs in the Power Skills area, to maintain PMP® or PgMP® certification.
Boosting Sales Prospecting with AI