Orange Launched a Serious Game for more Responsible Digital Use
As part of its commitment to digital responsibility and youth education, Orange partnered with Cegos to design an engaging “serious game” aimed at helping young people navigate the digital world safely and responsibly.
Raising youth awareness of responsible digital usage through a serious game
Within its CSR initiative “For Good Connections,” Orange wanted to raise awareness among young people about responsible internet and social-media use. The objective was to enable young people to adopt responsible, critical and secure behaviours from adolescence onward.
Orange entrusted Cegos with designing an experiential serious game intended for youth aged 10 to 16, across around twenty countries in Europe, Africa and the Middle East. Inspired by the “choose your own adventure” format, the game addresses six key themes: cyber-bullying, inappropriate content, fake news, screen time, personal data and digital sobriety.
The project unfolded in several phases: scoping, co-design with Orange teams, testing in France and Morocco, and multilingual rollout (French, English, Arabic). The “card-game” format allows for a simple, playful and inclusive user experience. The workshop blends immersive storytelling, multiple-choice decisions and collective reflection.
Cegos drew on its pedagogical expertise and game-design know-how to create an engaging experience tailored to the target audience — and readily deployable locally by Orange teams. This playful device acts as a lever for responsible digital education, promoting long-term social impact.
“This project was particularly close to our hearts. Cegos pleasantly surprised us by designing a serious game that is fun, impactful, and perfectly suited to young audiences who are especially demanding.
We were not expecting Cegos to deliver this type of format, but their expertise, the quality of the content, and their ability to work in an iterative and inclusive way made all the difference. It is a genuine lever for impact in support of our CSR commitment.”
Alban Martin, VP Digital Inclusion and Social Affairs, ORANGE GROUP CSR
Key Benefits of this Serious Game for Digital Safety
- Six key themes presented in a playful format
- Deployment pipeline: more than 20 countries across Europe, Africa and the Middle East
- Pilot phase: already 100 young people reached in France and Morocco
- Three versions delivered: French, English and Arabic (printable format + physical card game)
Key Success Factors of this CSR initiative
- An experiential approach with Orange teams (co-design, feedback, testing)
- A simple, immersive card-game format, easy to replicate and deploy locally throughout the world
- A narrative approach inspired by “choose your own adventure” dynamics
- Strong alignment with Orange’s CSR commitment
About Orange
Orange is one of the main telecommunications operators worldwide, present in 26 countries. The Group serves over 290 million customers, including 240 million on mobile and 25 million on fixed broadband.
As a committed actor in responsible digital transformation, Orange develops an ambitious CSR policy focused on digital inclusion, cybersecurity, environment and education. The “For Good Connections” programme is part of this strategy — raising awareness among younger audiences about safe, responsible and critical digital usage.
